Whether it’d be for the money or the fame or solely for the passion for writing, blogging has become extremely popular. Written content has conquered marketing strategies and become one of the primary mediums through which people choose to share their ideas, concerns, tips and tricks, and often enough -disappointments. We see bloggers becoming celebrities, personalities that people look up to and religiously follow on every social media channel. You then can’t help but wonder what is it that they did to become so successful? And can I do the same?
Below is a list of 5 essential steps to take in order to become a successful blogger.
Choose a sustainable hosting.
Even though blogging is considered a cheap way to earn money online, successful blogs, however, require more expensive resources than you’d think. To start a blog you’ll need a website and to avoid overpaying for your hosting in the future, it’s worth getting paid hosting straight away. At the end of the day, free hosting will cost you more money than paid. Companies that provide free hosting have other ways to take your money. Spending a little extra at the beginning will save you a fortune in the long run.
Another thing to consider when getting a web hosting is the resources they promise you. When your blog hits off, and you get more an more traffic to your blog every day, your hosting platform will have to be powerful enough to support it. Also, it needs to be flexible. Your hosting platform should be able to adapt to the needs of your growing business as someday you might want to turn your blog into a photography portfolio or an e-commerce shop.
Write what you know.
Once you have your blog up and running, you will need to fill it up with valuable quality content. The rule of thumb here is to write what you know best. Choose topics that people care about and provide value by sharing your experience and expertise. Only tell stories that you know are true and share facts that are supported by research. The internet is full of “experts,” but there aren’t many of those who provide actual value to the reader.
Manage reader expectations.
By consistently writing valuable content you will have more loyal readers than one-timers. Don’t promise something that you will not be able to deliver, as the audience that you’ve accumulated so painfully hard will quickly disappear. Managing reader expectations is all about providing a piece of writing when your readers are expecting it, written in the quality they await.
Include a web form.
It seems obvious, but you’d be surprised how many blogs don’t actually have a web form. Make sure your readers can subscribe to your blog by including a web form on every page of your website. Web forms will allow you to gather more information about your readers which then can be used to send personalized newsletters, updates on your blog posts or products. Communicating with your readers through a few different channels is crucial if you want to build a loyal audience.
Before you publish
Every excellent piece of content has to have proper grammar, punctuation, and spelling. A reader will not be able to trust you or your brand if you produce a grammatically incorrect piece of writing. Would you continue reading something that is full of grammatical mistakes? Probably not. Apps like Grammarly or Hemingway are very intuitive and can help you create mistake-free content.
Blogging is easy, creating quality content that goes viral on social media and generates revenue is hard. Before creating your blog, make sure you’re in it for all the right reasons, because if not, you might lose not only money invested but also a passion for writing altogether.
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