Startup aims at the nascent electric-vehicle market in US

Startup aims at the nascent electric-vehicle market in US

CarHP is an up and coming startup catering to the US automobile market. It functions as an online autos information site that brings together in-depth reviews, ratings, comparisons and local listings for new and old cars.

CarHP is in its beta stage, however, their inventory already boasts a collection of over 2000 car reviews from 2016 to present.

CarHP is funded and incubated by - India’s foremost college search portal. CarHP has a team size of more than 20 people. The team brings together talent from different industries - data, content and marketing together to create an automobile website that simplifies the car buying process.

As mobile changes the way people connect, it also important to for brands to reach out to the mobile-first audience. An Ipsos study commissioned by Facebook IQ found that 71 % of all the respondents used mobile during their purchase process. The number of buyers who find their vehicle through mobile has been on a rise but the number of mobile friendly websites that provide complete information for the car buying journey is staggeringly low. Most of the websites manage to excel in only one front. Either they are content-centric or they provide car specifications that by themselves don’t simplify the car buying process. These websites fail to provide a one-stop solution to the buyers.

CarHP stands out as a different website. Instead of relying only on a single parameter, be it content, car specification or inventory at the local dealer. CarHP strives to bring content and inventory together with a special emphasis on data. Instead of relying just on content for a major car buying decision. Bringing data into perspective helps us to make a more informed decision.

In-depth car reviews published by CarHP use a unique approach to inform the users about their prospective buy. The car that is being reviewed is stacked against four closely matched competitors. In-depth tables which list out specifications are used along with reviews that accurately pit the car against the competition.

CarHP will reserve special space and attention for vehicles that are environment friendly. All vehicles that use renewable energy sources. According to Bloomberg, around 127 electric models will be introduced in the next five years. The challenge would be marketing, as more than 10 dozen models would fight for survival. But on a brighter note, these vehicles will significantly reduce the carbon footprint and ease the demand on consumption of fossil fuels as primary energy resource. At CarHP we advocate for usage of such vehicles in a extensive manner.

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