Political Parties Continue Slogan War to Woo Voters

NEW DELHI: From 'Self Reliance' to 'Jai Jawan, Jai Kisan' in early years, Indian election sloganeering has come a long way with major political parties now chanting 'Abki Baar Modi Sarkaar' and 'Main Nahi Hum'.

While Congress is focusing on its commitment to the 'aam aadmi' through its slogans, its arch rival BJP has built its campaign around its prime ministerial candidate Narendra Modi for the 16th Lok Sabha elections.

These two main contenders have followed similar approaches in past elections also with BJP slogan's focusing on their Prime Ministerial candidates beginning with Atal Bihari Vajpayee to L K Advani to Narendra Modi and Congress continuing with its 'aam aadmi' mantras.

It may be 'Modi for PM', 'Ab ki baar Modi Sarkaar' and other Modi-centric slogans this year but they are reminiscent of the slogans used by the party in 1996 when it came to power- 'Abki baari Atal Bihari', projecting Vajpayee as its prime minister.

Interestingly, another famous slogan launched by Modi last year was 'Congress Mukt Bharat', in an effort to make gains of the anti-incumbency wave in the country.

Congress on the other hand has stayed away from dragging BJP's name in their slogans and rather has tried to highlight its own 'achievements'.

While, the parties have coined new punch-lines with each passing election, there have been controversies around these slogans also.

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