PUMA steps on board as 'Sportswear Partner' for the TCS World 10K

By SiliconIndia   |   Friday, 20 April 2018, 05:09 Hrs
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As registrations continue for the World’s premier Tata Consultancy Services World 10K scheduled for May 27th 2018 in Bengaluru; promoters Procam International, today announced PUMA as the official Sportswear Partner to the event. Through this partnership, PUMA will provide ‘Race-Day Tee’ to all the participants registered for the Open 10K, a first in the history of the run in the city.



With this association, PUMA is now a partner to three of the premier distance running events in India from the Procam stable – Airtel Delhi Half Marathon, Tata Steel Kolkata 25K and the Tata Consultancy Services World 10K.



“We are delighted to partner with TCS World 10K. As the world’s fastest-growing sportswear brand, we believe that every individual should invest energy in maintaining a fit and healthy lifestyle. Running contributes significantly towards fitness. It’s an easy to do an activity that doesn’t require any equipment. At PUMA, we are constantly working towards developing and nurturing the fitness and sports ecosystem, and thus partnering with such running events”, said Abhishek Ganguly, Managing Director, PUMA India.



He further added, “Running is a well adopted fitness activity in India which is quite evident from the fact that corporate houses are increasingly associating themselves with such events and supporting the cause. PUMA holds a leadership position in the running space and our partnership with the TCS World 10K Bengaluru only furthers our mission of driving fitness adoption”.



Commenting on the partnership, Vivek B. Singh, Joint MD, Procam International said “As a company, we always look to partner with organizations that share our vision and belief for running in India. Having associated with PUMA for two of our other running events, we know how well they complement our efforts to get people running and we could not have imagined a better Apparel Partner to have joined us for the TCS World 10K. With every participant receiving a ‘Race-Day’ tee for the first time, PUMA is truly encouraging the community to lace-up and run.”



Tata Consultancy Services World 10K 2018 is an IAAF Gold Label Event and now in its eleventh edition, eighth under the TCS Banner. The run scheduled for 27th May 2018 will be flagged off from the Shree Kanteerava Stadium in the Garden City, is the largest running event in the city with over 25,000 runners participating in 6 categories including the Elite 10K categories and an open 10K category.



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