India's Growing Obsession with Porn Culture

Google Trends reported that the search volume index for the word 'porn' has doubled in India between 2010 and 2012. Online porn is increasingly affordable, accessible and acceptable with instant net connectivity and flexible payment options. 7 Indian cities are among the top 10 in the world on porn search, as per Google Trends, 2011. According to a 2011 IMRB Survey, one in five mobile users in India wants adult content on his 3G-enabled phone. More than 47 percent students discuss porn every day, suggests a public school survey by Max Hospital in Delhi. Porn tops the list of cyber crimes in India, as per the National Crime Records Bureau.

New terminologies and innovative formats, borrowed from foreign cultures are trendy on the web. Anime and manga refer to Japanese formats of sexually-explicit animation and comics. The new spotlight is the service sector, with ‘shy massage girls’ seducing clients, doctors and ‘hot babes in nurse uniforms’ getting wild.

Sunny Leone takes the credit for the 'pornification' of India. She said to India Today "My presence on Bigg Boss has empowered a lot of people to be open about their sexuality." She is one of the richest adult actresses in the industry, with her SunLust Pictures in Los Angeles reporting a top line of over $1 million and she is the most-searched Google celebrity-powered by India, Bangladesh and Pakistan and has 1, 47,326 Twitter followers.

Sunny's success indicates greater acceptability of porn in everyday life. Internet is the new tool, exploding every embarrassing sexual adventure of public personalities and making every striking detail an item of private consumption. Coming after the midwife Bhanwri Devi's sex cds with Rajasthan politician Mahipal Maderna in November last year, public reaction to the Karnataka disaster has ranged from resentment to amusement, but not shock.