How to become an Instagram influencer in 2020

How to become an Instagram influencer in 2020

2020 is almost upon us, and so is another chance at growing your Instagram profile. While 2019 may not have been the best year for your growth, there’s no telling what the next year holds. It could even be your best year yet – if you do the right things.

There’s never been a better time than right now to change up old habits on the gram, and make sure you’re giving yourself a chance at success. Let’s check out how to grow your Instagram in 2020.

1. Try a Bot

There's a bit of stigma attached to the word 'bot,' so we're here to clear the air. While you may have avoided one up until now, there's actually every reason to give one a go. It wasn't that long ago that the industry was marred with companies out to make a quick buck and sell low-quality bots to their clients that went against Instagram's terms and conditions.

These days, though, you're way more likely to find a company with a bot that sticks to the guidelines and is effective at helping its clients grow their Instagram organically.

2. Make the Most of Trending Hashtags

Honestly, we can't recommend using hashtags enough when it comes to the growth of your Instagram profile in 2020.

However, it's not just about using them period – it's about which ones you use.

There's a perfect balance between using hashtags that are trending and seeking out some that are slightly off the main route. As long as you've got a combination of both, and they are as relevant to your brand and niche as possible, then you've got a winning hashtag strategy on your hands. Quantum Marketer has a guide for this. The more work you put into your hashtags, the more you'll get out of them.

3. Get the Timing Right

When it comes to posting your content on the gram, timing is everything. The last thing you need is to spend hours creating and then editing a piece of content, only for it to be ignored by the majority of your audience.

Why? Because they weren't online when you posted it. Use your Instagram business analytics and figure out exactly when most of your community is online. This way, they'll see your post straight away, and be able to give it the engagement that it needs to get even bigger.

4. Create Awesome Content

You may be tempted to throw just anything on the gram – but unfortunately, unless you're an existing influencer of Justin Bieber, this simply is not going to work. Your audience is there to be blown away visually, so the better your content looks, the more engagement you're going to attract.

Make sure that you've got a good camera, a great editing software, and a bit of time on your hands. It's always better to post nothing than to post something that’s sub-par when it comes to the quality. Your audience wants to see you be the best version of yourself, which is why you need awesome content.

Final Thoughts

Nobody said it was going to be easy, but maybe 2019 has taken the cake in terms of Instagram growth – or a lack thereof. However, there's every opportunity in the new year to take your engagement strategy by the horns and run with it. If you haven't been happy with 2019's strategy, try implementing some of the tips you see here.

You never know – 2020 could be the year that your profile blows up. Just make sure to keep checking in with your engagement strategy, and tweak it if you think it needs adjusting. Happy Instagramming!