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Herman Miller Drives The 'Make In India' Initiative By Serving More Than 70% Of The Country's Local Demand
Herman Miller, Inc. (Nasdaq: MLHR), a globally recognized provider of furnishings and related technologies and services, while announcing the launch of Atlas Office Landscape workstation and Cosm chair for India, stressed on how the company plans to drive the ‘Make in India’ initiative by sourcing almost 70% percent of India’s product sold at its Bidadi facility in Bangalore. Over the last two years, India has been the best performer and the fastest growing region for Herman Miller in Asia Pacific. The company now plans to expand in the retail market with a focus on appointing channel partners in tier II cities.
Herman Miller currently employs 400 people in India and has hired 81 new people in India in 2019. The company has also opened a new 2500 sq. ft. state-of-the-art office facility in the heart of Bangalore, supporting India and various other geographies across the world in terms of design, IT, R&D, finance and others. It has already opened an online store and listed few products on Amazon and Flipkart to cater to the digital market. While much of their business comes from the B2B segment, the company looks to focus on B2C retail in the future, even as it invests heavily towards creating a future-ready digital front end.
Jeremy Hocking, President, Herman Miller International said, “We have a global revenue of $2.7 billion and are focused on growth which is both organic and inorganic. India as a market presents a huge opportunity for us. With the introduction of Atlas Office Landscape and Cosm chair in India, Herman Miller reinforces the company’s worldwide leadership in workplace innovation and high-performance seating.”
The company commenced its operation in 2005 in India and has witnessed a 60% Year-on -Year (YoY) growth in the premium office furniture category and is poised to grow at a pace of 25% in FY 19-20. While the company continues to focus on key global accounts, it has plans to tap on homegrown business within India.
Speaking on the company’s long-term commitment to the India and APAC market, Kartik Shethia, Vice President, Herman Miller Asia Pacific said, “India has always been and will continue to be one of the most promising and dynamic markets for Herman Miller. We are focused and committed in terms of further investments, channel development, new product introductions and strengthening the team in India. With height adjustable workspace picking up pace here, we felt the necessity to launch Atlas Office Landscape workstation and Cosm Chair in India. We also plan to expand our retail offering and make high-quality products accessible across markets in India and APAC.”
Herman Miller inaugurated its production facility at Bidadi in October 2015 to specifically serve India and neighbouring markets. It has witnessed a growth of 83% in FY 18-19 and is set to achieve a 100% growth in production in FY 19-20. To sustain this accelerated growth the company might even consider expanding its presence in India in the form of a second factory. Many international products have been localised and the company plans to offer new products lines from the India plant soon.
The Herman Miller Group, with a 100-plus-year history is a family of individually vibrant brands. The family of brands includes Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars Living Walls, Maharam, naughtone and Nemschoff.
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