Disaster-Struck Malaysia Airlines Contemplating On Rebranding
BANGALORE: In back–to-back catastrophic aviation tragedies of MH17 and MH370 within a year, Malaysia Airline’s reputation to some extent has been tarnished. So, the airline is considering a complete brand makeover, from seeking new investors to a name change.
The Malaysian flag carrier, majority-owned by the government, is likely to change its name as part of a radical overhaul and also seek new investors to rebuild its business after two major tragedies within six months killing 537 people, UK's Telegraph reported.
In March, MH370, which was traveling from Kuala Lumpur to Beijing, lost touch with air traffic control, an hour after take-off. It was carrying 239 passengers, including 5 Indians, and crew. The wreckage of the plane which is believed to have crashed in the southern Indian is yet to be found.
While earlier this month, the Boeing 777 with 298 people on board was flying from Amsterdam to Kuala Lumpur as it was downed between Krasni Luch in Luhansk region and Shakhtarsk in the neighbouring region of Donetsk, Ukraine. All 298 people were killed.
It is believed that Flight MH17 crashed after being hit by a surface-to-air missile fired from the rebel-held area.
Work has begun on a strategic review that will restructure the airline's routes and expand outsourcing to increase profitability, the report said.
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