Detailed Guide for Writing An Effective Press Release
Marketers must know each and everything about how they can write an effective press release. It is essential to ensure that the public and media both need the latest news, especially when you are a business owner.
Additionally, there are many companies that are offering press release distribution services, but some of them are quite expensive. So, only go for using the best press release distribution service that are cost-effective as well as gives you the results as per your needs.
However, as a marketer, you should know how to write the best press release. Journalists are much busy that they only respond to the good pitches they get or receive, and the other one will get deleted.
WHAT IS A PRESS RELEASE?
In order to learn how to write the best press release, then first, you should understand that what exactly is the press release.
A press release is also called a news release, and it is basically a comprehensive document that shares only worthy and latest news that you have revealed in the press and on other media channels. It is generally sent to editors and journalists who may use this information later in order to write an article on it.
There are following detailed step by step guide on how to write the best press release:
STEP # 1: FIND WAYS TO BE NEWSWORTHY
In this step, you will get to know how to create a press release effectively and how to give the journalists what they exactly want:
Exclusive Data or Research
Journalists love exclusive news, but also, they love data. So, it will be best to give them exclusive data on the press release.
When you are not able to give journalists with any breaking news or event, then you can use a content marketing process which is called newsjacking.
Newsjacking is the simple process of injecting your own brand into a present or current news story in order to make it more eye-catching and relevant.
STEP # 2: WRITE YOUR PRESS RELEASE HEADLINE
The heading of your press release is the most important thing that everyone notices, so make sure to make it a perfect one. Your goal should be to impress the journalist.
There are three basic principles of writing a press release: be direct, use action verbs, and be comprehensive or concise.
STEP # 3: CRAFT YOUR LEDE
Your lead is the first paragraph in your press release.
This first paragraph has to answer these pet questions as precisely as possible.
- Who: Who is actually involved in your news story? Which company or person or is involved?
- What: What’s it about?
- When: When did this event happen?
- Where: Where is this event or story taking place?
- Why: Why this info is relevant to the readers of all these media stations?
STEP # 4: WRITE THE BODY PARAGRAPHS
The aim of writing body passages is to describe all the related particulars of the event or story involved in it. The relevancy is highly important. You should most of the pertinent details at the top.
STEP # 5: ADD MEDIA CONTACT DETAILS
You must include your contact information for journalists or reporters so that they can get in touch with you. Include your phone number and email id, which they will use later if they want to reach you.