Are Signs Still Relevant?

By siliconindia  |  Monday, 21 September 2020, 07:58:53 PM IST

Are Signs Still Relevant?

Signage has, for years, been critical to the way a business attracts customers. But today, some businesses might overlook it when crafting a marketing plan. But do signs still work? The answer to this is a resounding yes. Signs do work and are just as effective as ever. Here are the reasons why, despite the onslaught of internet marketing and social media, business signage remains an important part of any marketing strategy.

Physical signage provides guidance

Just as your digital clients need information and direction, the same appears to the customers walking or driving past your business premises. For instance, it doesn’t make sense to indicate your operating hours on your Google Business Listings and not do it on a sign in front of your shop. Simple open sign neon can be so powerful in communicating the message.

You don’t want the customers who pass by your shop to go online to find the times when you are open. While it only takes a few seconds for them to find this information on your online page, they would be much happier to see from your shop that you are open. This way, customers will know that they can always go and get a cup of coffee and then come back to buy another thing again.

Converting impressions

In business, as in all areas of life, first impressions are everything. With regards to signs, you only have a few fleeting seconds to create a good first impression. Prospective customers will ignore generic signs right away since people don’t like seeing mundane and meaningless signs.

Through the use of good open sign neon, you have an excellent opportunity for your customers a reason to stop for a second and read the message you are trying to convey. Signage enough can make that customer who is passing by to walk into your shop and make a purchase. It uses visual elements and graphics to effectively deliver your messages. Do not just copy your competitors. Instead, create your personality and voice that will turn first impressions into leads and eventually sales.

Signs are great at boosting brand awareness

You must develop a strong and recognizable brand for your business. This is important because it will make you stand out from competitors. You will be the company your customers first think of any time they want to buy the products or services you offer. To be strong, your brand needs to include a recognizable logo and company name. All these should be inconsistent fonts.

You should use this in everything linked to your business. This goes beyond your signage and also extends to your vehicle decals and shop frontage. Also, the signs you use inside your business confines should reflect your brand. Check out greenlight-innovations.com for more.

Signs are a very cost-effective way to advertise

By cleverly using signs, it is possible to craft neon signage that pitches to those passing by your shop and to even turn them into buyers. These signs will bring sales over and over. It’s what makes business signage so cost-effective.

You only need to make a one-time payment but you can expect your sign to keep converting persons walking by into customers for as long as possible.

So if you have not updated your sign for some time, we advise you to do so as fast as you can. You will be amazed at the difference it brings to your business.

Signage is Adaptable

Traditional signage works well when combined with the latest advertising trends to improve how you market your business. These trends should never be ignored, as they help to refine your value proposition.

Modern printing capabilities have made it possible to do just about anything to your offline signage. You can change layouts, texts, colors, and style among other things. This makes traditional signage even better for growing your business.

Effective, inexpensive presence

Although it is important to create decent and useful products, it is even more important to let your customers about them. With so many businesses fighting for attention, you need to think of creative ways of distinguishing yourself from the crowd.

Signs provide an effective and cheap way for businesses to communicate what they offer and who they are. But signs can do much more than that. Instead, you should take signs as a way of differentiating yourself through consistent creativity, branding, and messaging.

Visible Method of Communication for Your Business

Signs do more than simply informing your customers about your company and what you offer. More importantly, signs can instantly give your customers a feeling of whether they feel comfortable about your business or not. Research shows that shoppers will make quality assumptions about your companies if they have attractive and clear signs.

And a Ketchum Global Research study shows that 68% of consumers think that the type of signage you use for your business reflects the quality of products or services you offer. These numbers only try to reinforce what we have thought all along, that getting your signage correct is extremely important.

Signs are how most consumers find a business

With Google Maps technology, do we still need signs? A study conducted on 100,218 Americans showed that almost 50% of these had driven to business and failed to find it because their signage was unclear or too small. Therefore, while Google Maps helps customers to find your location, if you don’t have a good sign to match it, they simply go to other options.

Conclusion

While there are many marketing methods for businesses to use, signage is still the most affordable and effective way for them to advertise their offers. In the absence of proper signage for identifying and promoting your business, the money you spend on other media will mostly go to waste. In short, signs remain the most effective marketing strategy for business owners. It is affordable, has a 24/7 presence, and if done well, communicates simple and clear messages. Also, you can customize your open sign neon to fit your business features and stand out from the crowd. It’s why, despite the avalanche of marketing methods and the advent of social media, neon signs will remain a force to reckon with. For more information on how you can use business signage to promote your business better, visit greenlight-innovations.com.

 

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