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5 tips small businesses can use to grow on Instagram
Opening one’s own business or venture of any kind is a dream come true for many people. But due to the competition rising as many similar businesses take off every day, it is important to keep up with the trends to survive in the market. Instagram has grown to become a hub for most small businesses as it has helped them in getting customers with ease.
But is it as easy as it sounds?
It is not exactly easy but worth the time invested. If you use the right tools and strategy, you can easily grow on Instagram. It can help you grow at a better pace than you would have in the case of an offline business. Other than basic Instagram tools, you can also buy Instagram likes and followers to gain traction.
Listed below are 5 important tips that every small business should use to grow as a business on Instagram.
1. Use Instagram ads
While browsing Instagram, you must have come across sponsored posts randomly. These are created using the Instagram ads tool that helps your posts to reach people across the globe. The best part about these ads is that you don’t need a huge budget for them. You can set a minimum amount and decide on the number of days you want the ad to run. It also allows you to stop when you want.
Unlike offline businesses, these ads don’t charge a huge amount and help in achieving better results than them.
2. Make use of different types of content
Instagram offers different types of posting such as reels, feed posts, stories, IGTV, etc. To make the best of Instagram marketing, you need to use all these types of posts strategically. Each post type serves a different purpose and appears differently.
Reels are said to be most effective if you want to gain instagram followers. People prefer watching short videos over long IGTVs usually, so you can post things related to your business and keep it short but informative. Stories are helpful if you want people to go to any of your external e-commerce websites while feed posts help in keeping you up in the discover tab of Instagram.
You also need to establish a rhythm while posting these as you can’t post all at once.
3. Create an Aesthetic profile
Beauty always sells. It's an age-old marketing tactic but still works well. You attract people based on how aesthetically pleasing your profile looks to them. It makes them click and follow you.
To create one such profile, you can decide on a color scheme that resonates with what you are trying to sell. Whatever you post, shouldn’t mismatch. There should be color coordination among the posts. For example, if you are going for monochrome, then don’t go for too bright colors. Or if you want pastels, make sure you use only those for your posts.
You can also hire a graphic designer for this purpose as they will help you make a brilliant post, keeping in mind the aesthetic appeal of the profile.
4. Post quality content
This goes without saying that to attract the right people, you need to post the right content. You can’t just go ahead with posting anything just to post something. It should be of quality and tend to the needs of your target customer.
There are social media marketers available for this very reason. They help in identifying the needs of the customers and bridge the gap between the business’s content and customer's expectations by applying the right marketing tactics.
Posting quality content also includes writing great captions. It should be witty yet relatable. You can also include relatable and trending hashtags in the post to make them easily available to people interested in your niche.
5. Engage with your community
Customer is always the king when it comes to business. While content matters the most, especially when you are dealing with people on a platform that’s flooded with a variety of the same every day, there are some other factors that you need to consider too. Engaging with your community of people should be the topmost priority of any small business trying to make it big on Instagram.
This engagement can be in the form of free giveaways, questionnaires, polls on stories or simply responding to them in the comment section. With the live feature of Instagram, you can even give a face to your business and talk to them freely about their needs and expectations from your business.
This is important as it makes them feel they are valued by you and would probably return to you.
Conclusion
Small businesses take time to grow but Instagram has made it possible for them to accelerate their growth. It has helped them reach their target audience with ease, all they need to do is take the right steps to grow organically on this social media platform.
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