5 Amazon Product Listing Optimization Tips You Musn't Overlook

No matter the size of your brand, product listing can either break or make your stance in the eCommerce world. In addition, product listing without any optimization is like a barren land with no water.

Well, there’s a lot that goes into forming a perfect Amazon product listing. Your customers decide whether they want to stay on your website or leave in just a few seconds. Whether it’s your enticing title or persuading product description — everything matters for your audience.

With Amazon seller ID, you can bulk list your products with the help of  Nembol for Amazon option. You also get the freedom to upload it on different channels like Facebook, eBay, Etsy, and more.

What Is Amazon's Product Listing Optimization?

Product Listing Optimization is the process of improving your product listing pages, tweaking them for more visibility on the search engine. It enhances product visibility, click-through rates and upgrades your product listing on the Amazon platform itself.

Amazon is the largest e-commerce seller on earth. Stats suggest that Amazon makes $4,722 every second, making it $283,000 per minute and over $17 million in 1 hour.

And that’s some great numbers!

There are many ways to optimize your Amazon product listing page, including search terms, doing proper keyword research, and adding on-page activities. Also, promoting content regarding product information, texts and images is a great place to start.

5 Ways To Optimize Your Product Listings

Harvard business review suggests that the one-size-fits-all approach doesn’t work even in designing product pages.

And there’s isn’t any cookie-cutter formula that applies to hundreds or even thousands of products to sell. So, here are a few basic ways to optimize your Amazon product listing pages.

1. Write An Ideal Product Title

According to Forbes, 89% Of consumers are more likely to buy products from Amazon than any other e-commerce site. This shows that you can leverage the trust and reliability Amazon as a brand has built over the years.

Choosing an ideal product for such a perfect platform is the key to gain visibility and stand out in the crowd. We all know time is precious both for your audience and your brand; an easy-to-read, descriptive title helps your audience understand your products and decide.

One more benefit of an ideal product title is that Amazon pushes those relevant titles to the searches and is optimized for correct keywords.

E.g., If you sell T-shirts,

• The first title is summer T-shirts
• The second title is summer T-shirts|red color|small checks patterns| easy and comfy |5 Colors and Patterns

Of course, the second title is better and optimized.

2. Put Crucial Images

Your customers love visuals, but when it comes to product images, things get different. When images are optimized, they automatically have higher CTR.

Whether it’s large, small, or black, or white, the type of image you use hugely impacts the overall UX, design, and ultimately conversion rates.

The main image of the product should be high in resolution and quick to download. By leveraging visual commerce, you can get closer to your customers and also ask them to share these fantastic visuals for more visibility.

Also, additional images give an extra edge by expanding the entire look of your product. It helps your customer to understand the product’s benefits, looks, designs and judges the overall look with different angles.

3. Include Bullet Points

Bullet points are a great way to enhance your product listing. Now that your customer is convinced and has clicked on your product, it’s time to show them what your product got.

Bullet points share the awesomeness of your product; it should be readable, relevant, user-friendly, and well-structured. Focus on the customer, add emotions rather than facts, and persuade them to see the good side of your product.

Amazon allows up to 500 characters per bullet point as a seller.

4. Optimize Product Description

As per Databox, 67% of all clicks go to the first five organic results. If your page appears on the second or third page, then the chances of receiving a good amount of clicks are meager.

With thousands, not millions of products on Amazon, optimizing the product description is the only thing that separates you from someone else selling the same product.

While Amazon does have some guidelines that you need to follow, like the title should be (200 characters), features (200 characters), and descriptions (2000 characters), you can still apply your own brand’s voice and differentiate yourself from others.

• Start by optimizing your product title, add brands, model type, and product type name for clarity.
• Use five bullet points and highlight five features such as dimension, country, and warranty information.
• Share your brand’s voice, tone through the copy. Describe your copy in detail with easy-to-read headers, punctuation, and grammar.

5. Optimize Keyword

While you cannot shove as many keywords as you want in the title or description, adding relevant listing keywords related to your product is essential.

For title, add keywords that your audience is searching for and optimize the search terms to discover more buyers. You can also use the Amazon keyword tool to figure out the phrases you want your product to rank for.

Also, never include duplicate keywords/ phrases the same as your competitors since it can lead to penalization.

Wrapping Up

As a big giant company, Amazon improves its platform every now and then.

It’s high time to connect with your audience by using methods like IP warming and email newsletters to sell more products. Even optimizing your product listing can help you reach there.

So, rank your life-changing products on Amazon, optimize them for Google and convert them better to increase your sales.

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