3 Reasons Why Google Acquired Wearable Giants Fitibit for $2.1 Trillion




1. The ‘Google vs Apple’ Fires Up

It was Fitbit who held the top spot in the world’s number one wearables company for a long time and then the faces of Apple and Xiaomi changed everything in the sector. According to the latest wearables report, Apple is at the top with 27 percent share, followed by Xiaomi, Huawei and Fitbit.

In India for the wearable category, Fitbit has done tremendously well with the investments around marketing and channel. With a loyal and active consumer base in India, Fitbit is now working to meet the needs of the budget-conscious buyers, especially on someone who are enthusiastic about their fitness journeys.