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3 Companies That Rely Heavily On Mobile Apps

By SiliconIndia   |   Friday, 13 January 2017, 05:41 Hrs
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The demand for convenience has now reached an all-time high, with buyers becoming infatuated with finding value for money alongside excellent service as a result of hectic lifestyles and demanding working hours. As a result, companies are now having to ensure that they do their utmost to meet such demand, with personalised experiences having become a must when it comes to staying competitive in a crowded market. Companies are now having to re-evaluate the way in which they operate, with the marketing of products and services now centred around convenience. While some have shown reluctance in changing to such methods, others have embraced it, saving customers both time and money in the process.

Despite a whole host of companies now using mobile apps in order to conduct their business, there are some who have been there since day one, making the most of an ever-changing marketplace. Mobile users now spend 90% of their time using apps compared to the mobile web and regardless of the industry there are prime examples of companies who are cashing in on such innovation, with the likes of Uber, Airbnb and Delivery Hero just some of the most recognisable names from the transport, accommodation and food industries. Uber were perhaps the pioneers in terms of providing such convenience, with their service now located in over 500 cities across the globe – a considerable growth from their humble beginnings in San Francisco back in 2009. Meanwhile, Airbnb have become the market leader in the accommodation industry, with their short-term rental service now offering over 2 million properties in over 200 countries. Elsewhere, the food industry has also fully embraced such changes with Delivery Hero being one of the largest fast food delivery services in the world. Operating from Berlin, they can now be found across 33 countries across the world, with Hungryhouse in the UK undoubtedly one of the most recognisable services they operate.

With the food-delivery market now worth an estimated $10 billion, it’s pretty clear that delivery companies throughout the world and jumped on-board the digital wave and now fully understand the influence thatconsumers have on the marketplace.

All of these companies have well and truly flipped traditional methods of operating on their heads, with developments in digital technology opening a whole new way to both market and sell products. By 2020, 6.1 billion people will have the use of a smartphone, making it little surprise that the use of apps in order to increase sales is also increasing at a rapid rate. With retailers now offering the ability to purchase products online and through apps via a number of different payment options, it has never been easier for buyers to make a purchase and businesses are constantly having to change their business models in order to keep up with demand. 

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