Smaaash Entertainment Launches Web-Based Booking Engine
Smaaash Entertainment Pvt. Ltd., a leading homegrown gaming and entertainment company, has launched a new web-based booking engine, allowing customers to conveniently book slots for various activities directly from their devices. According to a company press release, the platform has seen significant early success, achieving approximately Rs 10 million in sales within the first three months of its launch.
The booking engine has attracted over 11,000 active users and more than 400,000 visitors from across India. The company noted that 27% of these users have booked games, bowling, and other activities more than twice through the platform, indicating a strong adoption rate.
Smaaash’s booking engine also offers weekly deals and promotions on various activities, including gaming, bowling, cricket, and GoKarting, which is exclusive to its Mumbai and Barnala centres. Dining offers are also available at select locations.
“Our new booking engine provides unparalleled convenience, allowing customers to book their favourite activities from anywhere”, said Divyamaan Shekhawat, Head of Sales and Operations at Smaaash Entertainment. “We are thrilled with the positive response and are committed to continuously enhancing the Smaaash experience”.
Founded in 2012 by film director and producer Shripal Morakhia, Smaaash started with an 80,000 sq. ft. gaming zone in Mumbai. The company, which features virtual reality-led entertainment options for both kids and adults, has since expanded to operate 12 centres across 11 cities in India, with cricket legend Sachin Tendulkar backing the startup.
