Banijay Acquires Indian Adaptation Rights for 'The Tourist' from All3Media


Banijay Acquires Indian Adaptation Rights for 'The Tourist' from All3Media
Banijay Asia, a prominent player in the entertainment industry, has secured the Indian adaptation rights for the globally acclaimed series The Tourist from All3Media International. This strategic collaboration aims to bring a fresh interpretation of the award-winning drama to audiences on the Indian subcontinent, blending the original's gripping narrative with cultural nuances specific to India.
The Tourist, originally created by Two Brothers Pictures, has garnered international acclaim for its compelling storyline and suspenseful plot. The series follows an Irishman grappling with amnesia after a car accident in Australia, embarking on a quest to uncover his identity while evading a shadowy past that threatens to engulf him. Starring Jamie Dornan, the original production has captivated audiences across various continents through its distribution partnerships with BBC One, Stan, and ZDF, among others.
Mrinalini Jain, Group Chief Development Officer at Banijay Asia & EndemolShine India, expressed enthusiasm for the collaboration, citing admiration for Two Brothers Pictures' storytelling prowess. "We are thrilled to adapt The Tourist for Indian viewers", Jain remarked. "The series' blend of mystery and intrigue resonates deeply with global audiences, and we are committed to delivering an adaptation that maintains its high standards while reflecting the rich cultural fabric of India".
Sabrina Duguet, EVP Asia Pacific at All3Media International, praised Banijay Asia's track record in creating compelling local adaptations. "Banijay Asia's expertise in transforming international formats for regional audiences is commendable", Duguet commented. "We are confident that their adaptation of The Tourist will captivate Indian viewers with its suspenseful narrative and nuanced storytelling".
The partnership underscores Banijay Asia's commitment to enhancing its scripted content portfolio, which includes successful adaptations like The Night Manager and Call My Agent Bollywood, alongside original productions such as Dahan and Bombay Begums. These efforts align with Banijay Asia's strategy to cater to diverse audience preferences while maintaining high production values and narrative integrity.
The adaptation of The Tourist marks a significant milestone in the Indian television landscape, promising to set a new standard for international adaptations. By combining global storytelling finesse with local cultural insights, Banijay Asia aims to resonate deeply with Indian audiences hungry for compelling, world-class entertainment.
As production plans unfold, Banijay Asia and All3Media International anticipate a successful collaboration that not only enriches the Indian television market but also strengthens ties between global and regional content creators. The adaptation is poised to join the ranks of Banijay Asia's acclaimed repertoire, contributing to the evolving narrative of Indian television as a hub for innovative storytelling and captivating dramas.