Ahsoka a new show created by Jon Favreau and Dave Filoni, will be available to stream on Disney+ Hotstar

Disney+ Hotstar will stream Ahsoka, a new series developed by Jon Favreau and Dave Filoni, on 23 August in Hindi and English. The show is part of the Star Wars franchise and a spin-off from The Mandalorian. In June 2022, Walt Disney spent 23,575 crore to buy television broadcast rights for the IPL tournament for five years, beginning 2023, but gave up the coveted digital media rights to Viacom18 that bid 23,758 crore.

Apart from the IPL, the platform has stopped streaming some popular international content. Starting March, Disney Star has removed 144 HBO originals as the company decided against extending its longstanding content deal with Warner Bros. Discovery, a global media and entertainment company and the parent firm of HBO. Over the past few months, the platform’s growth rate has therefore, slowed. In the December quarter of 2022, its subscriber count, globally, dipped to 57.5 million from 61.3 million earlier. India accounts for the majority of its subscribers.

This pivot hinges on a multi-pronged strategy. First, and most critically, Disney+ Hotstar wants to build on local originals whose intellectual property resides solely with Disney, across multiple Indian languages. Second, it wishes to utilize the shelf life of television programming from Star India’s satellite TV channels, such as Star Plus, Star Vijay and others. Third, it is likely to reiterate the draw of original Disney content including Marvel, Star Wars and Pixar franchises to satiate the demand for international programming. Fourth, it hopes to cash in on the pull of movies, both streamed directly on the Hotstar platform or acquired post their theatrical release. Last, the strategy is to stack up on a sports portfolio. Even without the IPL, the platform hosts other premium cricket, football and tennis properties.