Roland Corporation Inaugurates its Artist Relation Center in Mumbai



Roland Corporation Inaugurates its Artist Relation Center in Mumbai

Roland Corporation, a leading manufacturer of electronic musical instruments and professional video products, inaugurates its Mumbai Artist Relations Centre through a grand celebration. The event was attended by India's most respected and emerging composers and musicians like Salim Merchant, Ranjit Barot, Ehsaan Noorani, Raghav Sachar, Loy Mendonsa, Louiz Banks, Gino Banks, K.J Singh, and Meghdeep Bose. The featured performances were from Sivamani, Darshan Doshi, and Stephen Devassy.

Salim Merchant, a member of the duo Salim-Sulaiman & an eminent composer, inspired by meeting many new artists at the Mumbai opening party says, "I have to believe that music is about people. One can excel in their individual capacity but when you collaborate, your music gets better. Roland's artists relations centre in Mumbai is a beautiful venue for musicians coming together and exchanging their creative ideas."

"I've been a huge fan of Roland, and I've been using their products for years now in all of our shows, from the JC-120 Chorus amp for my double violin to our SPD-SX to our Handsonic. They've been such an integral part of our music creativity, so I'm excited that Indian musicians are going to get a chance to work with Roland," reveals Gingger Shankar, Indian-American singer, composer and multi-instrumentalist. "I really look forward to coming and checking out the centre in Mumbai," he adjoins.

Commenting on this development, Subhash Khandelwal, Director, Roland India, says, “It's our honor to connect artists with Roland in this new space. We opened the Mumbai center to provide local access to the heart of Roland's music technology and to create a new musical community in India that will no doubt give rise to new ideas and long-lasting relationships.”

With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. The Mumbai Artist Relations Centre which is open by appointment only, is part of Roland's ongoing corporate artist relations strategy, following the openings of centres in Los Angeles, Nashville and London in 2018 and a global network of centres in Vancouver, Toronto, and Tokyo.