Brand Singham's core values have helped in making a successful transition to animation says Rohit Shetty on Little Singham's birthday
Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, within a span of just 2 years, has emerged as one of the most famous IPs in the country. Little Singham, an animated adaptation of ‘Singham’, India’s most successful supercop brand and one of the biggest Bollywood blockbusters of all time, as described by Rohit Shetty, is a story that reinforces the positive message that “the truth will always win over dark forces.” Sharing his thoughts on Little Singham’s birthday, aptly celebrated on India’s Independence Day August 15, Rohit Shetty, said, “I never thought when I created Singham that one day, this brand will ring so loudly with children across the country.”
“Little Singham has made the rapid transition because the core values of Singham, a devoted, nation loving cop who always stands for the truth. The young supercop is brave, courageous, stylish and full on entertaining with a fun personality. He loves his family, community, country and doesn’t hesitate to go out of his comfort zone to support them,” added, Rohit Shetty. “I complement the team for successfully developing such a wonderful IP and urge them to look at the world as the next frontier.”
Discovery Kids has launched a series of initiatives to celebrate Little Singham’s BIG birthday, a special BIG birthday Music video featuring Little Singham’s friends and foes coming together for the celebration, inviting kids across the country to share their special birthday wishes. Discovery Kids has launched SuperHero Academy aimed at celebrating the superpower of kids who in their own innocent and courageous way help their family, their community. Hugely popular Little Singham online game will also have a refreshed look and to top it all Discovery Kids will also premier a brand-new movie Little Singham - Desh Ka Sipaahi ‘Mission Josh’ on 15th Aug.
“Discovery Kids is committed towards bringing high quality content for the little minds that also keeps them inspired. In a very short while, Little Singham has established a strong hold in the hearts of Kids not only in India but internationally too the fan following continues to grow. The love, the adulation that Little Singham continues to receive is very encouraging, said, Uttam Pal Singh, Head of Discovery Kids. We will be launching first of its kind initiative to ensure that children can celebrate Little Singham’s birthday from their homes.”
Talking about the special day, Shibasish Sarkar, Group CEO of Reliance Entertainment, said, “It is wonderful to see the entertaining and endearing “Little Singham” widening its horizons and engaging with kids in India and abroad. He is a reflection of the effort, skill and passion of the animation artists who have helped us set a new benchmark for animation in India. We are also glad that the core belief that drives the idea of “Little Singham” i.e. good winning over evil will inspire fans across the globe.”
Tejonidhi Bhandare, COO, Reliance Animation, further added that, “It’s a proud moment for us to see that the character is becoming popular on various platforms and reaching the kids across the globe. It gives an opportunity for the kids to see their favorite character and episodes multiple times and enjoy. The team is overjoyed to see that his Birthday will be celebrated across the world”