Retail

For customer insight, SAP has launched the SAP Customer Activity Repository application, a retail data repository powered by the SAP HANA platform that serves as an underlying foundation for all operations. This enables retailers to leverage the true potential of omni-commerce as well as the demand for the personalization for the individualized shopping experience. Recent efforts have been made by SAP partner gicom, which is working to provide one of the first solutions built on SAP Customer Activity Repository.

Sports

In athletic event planning, cloud-based SAP Event Ticketing software helps to generate ticket sales for events across all sales channels, offering an overview of customers and costs to maximize revenue per seat.

For player management, the SAP Scouting solution helps executives, coaches and scouts identify and acquire talent, compare draftees in real time and ultimately help put the best product on the field. The cloud-based solution provides advanced capabilities for both college and professional scouting, offering new insights and the tools to efficiently asses and compare players.

Travel and Transportation

SAP enables travel providers to better connect with their passengers and partners to create a new revenue stream with consumer engagement solutions from SAP. The Société de transport de Montréal (STM) is combining a top-ranked mobile app with the cloud-based SAP Precision Marketing solution and SAP HANA to connect passengers to retailers and event, sport and cultural venues to deliver compelling, personalized offers in real time. STM was recognized as an innovation leader with the Constellation Research SuperNova Award for redefining the passenger travel experience.

“We intend to shake things up for ourselves and the market by asking a new generation of customers to help us solve their next-generation business problems,” said Christoph Behrendt, senior vice president, Application Innovation, and head of Suite and Industry Platform Unit, SAP. “They can imagine forward-looking industry-specific use cases better than any team of in-house software developers. Industry IT leaders are going to embrace a partnership that brings together their needs with the deep industry expertise of SAP to co-innovate elegant, simple solutions for the cloud.”

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