New Delhi: Domain specialists in sectors like healthcare and retail will be the growth drivers for India's business process outsourcing (BPO) services industry, according to industry body NASSCOM.

"Re-branding it (BPOs) as business process management (BPM) industry is the first step in building a stronger image, which will further enhance its identity as a full-service value provider that specialises in providing performance-based services," NASSCOM President Som Mittal said here.

Today, the BPM industry has changed its pricing models and it offers tailored pricing models, suiting the needs of the clients based on their geographical and other requirements, he added.

India's BPO services industry accounts for 38 per cent of the global market.

Speaking at the NASSCOM BPM Strategy Summit 2013, Mittal added that access to skills will be a key growth driver for the industry with more requirements in vertical domains like BFSI, healthcare and retail.

Considering, India accounts for the biggest share of the global BPM sourcing market, valued at about USD 150 billion this year, he said the way forward is through continuous technological expertise in Business Process as a Service (BPaaS), automation, IT-BPM interplay, etc.

"The emergence of transformational outsourcing models has led to a significant shift from being standalone operations with traditional processes to a more integrated process with technology optimised services," Mittal said.

Also Read: Vijaya Gadde Named Twitter's New General Counsel

Also Read: Why Nokia Didn't Sell Its Patents To Microsoft?