Micromax, Karbonn Beat Samsung, Apple In India: IDC
New Delhi: The rising demand for affordable Smartphones in the major emerging markets of India and China has helped local mobile manufacturers surpass shipments by established global brands like Samsung and Apple in April-June quarter this year, research firm IDC says.
According to IDC data in the Asia/Pacific excluding Japan region, homegrown vendors shipped 46 million units, while Samsung and apple combined shipped 35 million units in second quarter this year.
Other global brands like HTC, BlackBerry, Nokia, Sony, LG and Motorala shipped a combined 10 million units, whereas, the internal vendors from China like Huawei, ZTE and Lenovo shipped a total of 27 million units in April-June 2013.
IDC identified Micromax, Karbonn, Lava, Maxx and Intex as the rising players in the emerging smartphone market in India and brands like Coolpad, K-Touch, Xiaomi, Gionee and Oppo in China.
The research firm said local brands in the world's two most populous country, part of Asia/Pacific (excluding Japan) region (APEJ), have aggressively scaled up their operations and are competitive on both price and hardware specifications.
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