“While there are significant opportunities in India to lead in the Nexus of Forces, contrary forces are also at play. The uptake of social media remains quite low. There is a degree of ambivalence toward the use of social media for marketing by Indian retailers,” said Kumar. “Although it's easy to see how social media could grow rapidly during the next few years, privacy concerns and the cultural fabric of the country may suggest otherwise. Indians are, by nature, private people, focusing more family than on other, large social groups. If the use of social media does not reach a substantial proportion of that young, affluent consumer base, then the benefits of the Nexus of Forces may not fully materialize.“

A second factor is the skepticism toward the cloud. Indian IT users feel that the public cloud remains immature for enterprise use. The major concerns reflect the ones that Gartner sees worldwide, namely, security, data retention and the maturity of the offerings. One specific issue is the belief that the underlying financial constructs of public cloud services do not add up.

“Many people feel that it would be difficult for public cloud operators to provide enterprise services that are lower than their internal costs. This view reflects the fact that most people still view the public cloud as a software as a service (SaaS) model, rather than infrastructure as a service (IaaS) or the platform as a service (PaaS) model. This carries complex financial and technical permutations in areas such as patch compatibility, testing of new applications and contract management,” Kumar said.

Also Read: Saket Modi, The 22 Yr Old Who Saves Govt Agencies From Deadly Hackers

Also Read: 10 Safest Internet Browsers For Enterprises