Bangalore: Ninety one per cent of Indian businesses that responded to a survey conducted by Information management and storage major EMC Corporation feel that Big Data will lead to better decision making.

"91 per cent of Indian businesses surveyed reported that better uses of Big Data will lead to better decision making," EMC India & SAARC President Rajesh Janey told reporters quoting from the survey.

"In India, big data is giving rise to markedly improved decision making and is having a significant impact on companies' competitive differentiation and ability to avert risk," he said.

EMC released the findings of a survey that asked IT decision makers in India for their perspective on challenges and opportunities that big data and IT transformation - and related skills - can present to their companies.

The company polled a total of 309 business and IT decision makers and executives, technical architects, data scientists and storage/infrastructure managers from a range of Indian businesses who have registered to attend the EMC Forum event in India on October 3, 2013.

EMC in its findings said 68 per cent of respondents believe big data will be a key factor in determining winners and losers in their industry and 35 per cent have already achieved a competitive advantage as a result of big data analytics technology.

68 per cent of respondents believe those industries that succeed will be the same ones using big data tools, the survey added.

Stating that big data technology is seen as an important instrument in identifying the cyber attack risks, Janey quoting the survey said "62 per cent of respondents agree that big data technology will prove vital in identifying and protecting against cyber attacks."

He also pointed out that 89 per cent of respondents agreed that data center automation will be crucial to innovation and agility over the next three years.

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