Bangalore: Product design company Tata Elxsi today said it has partnered with Algotochip to provide rapid System on Chip (SoC) solutions and services- targeted at original equipment manufacturers and custom chip makers.

"The collaboration is to develop digital chips and IP blocks that can support next-generation video services embedded with the latest 4K HEVC (High Efficiency Video Coding) technology. This leverages Tata Elxsi's HEVC Ultra HD (4K) software that has been licensed to multiple customers," the company said in a release.

The IP blocks and services are targeted for an array of proliferating smart consumer electronics devices such as smart phones, tablets, set-top boxes, gaming consoles, media players amongst others, the release added.

Stating that Algotochip offers breakthrough technology to uniquely partition a customer's C-code into optimised hardware and firmware required for a complete solution to an application, Elxsi said: "This revolutionises the development of digital chips (i.e: Systems on a Chip [SoCs]) by radically shortening the time-to- market and reducing the cost of the overall design process."

It also provides optimum device performance in terms of power consumption, die area and cost, it added.

Nitin Pai, Vice President (Marketing) Tata Elxsi said this partnership allows customers to incorporate advanced technology into their SoCs and get to market faster by reducing development time and risks.

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