TO THE NEW Digital Bets High on Video Wave

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NEW DELHI: TO THE NEW Digital, a premium digital services company has been in news throughout this year for their commendable work in digital ecosystem. A leader in providing widespread suite of services like application security, omni-channel analytics, web application development, big data, etc., the company has already created a foray among Fortune 500 clients like Sony, P&G, Airbus, Time Warner Cable and Nike. Complementing its own milestones, the company leveraged the power of videos by publishing 2.5 Lac hours of online video content and 1 Lac hours of YouTube channel management for different clients.

TO THE NEW Digital is an expert in video processing and digital video management services. They extensively manage, promote and monetize video and audio content on various digital platforms for its clients. What renders TO THE NEW Digital the torchbearer in the race of digital ecosystem is its team of technically ahead social media wizards working in close nexus with analytics and creative experts, continually delivering excellence.

The company has proven instrumental in transforming as many as 300 businesses across 30 countries world-wide. With a team of over 600 people, TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions.

ETV, one of the largest networks of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage their content on YouTube channel for their 17 regional channels. They wanted 24*7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254%.

#Fame, a digital multi-channel network engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant 2285% growth in their monthly viewership rate.

Deepak Mittal, CEO, TO THE NEW Digital, says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is need of the hour for brands to get maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

As per TO THE NEW Digital’s market analysis - by 2020, Asia will be the greatest hub for social networkers and mobile operators with about 60% digitally-inclined population. Driven by this estimation, TO THE NEW Digital pledges to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
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