Qwikcilver Launches Its New Innovation - Woohoo
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Qwikcilver Launches Its New Innovation - Woohoo

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BENGALURU: Qwikcilver, India’s pioneering Gift Card Company has announced the launch of a one-of-its-kind innovation in retail, woohoo, an app that aggregates multiple payment options in a single platform, for consumers to transact at various retail outlets. woohoo is all set to provide its users a unique experience of shopping across multiple stores, both offline or online, across categories. By partnering with India’s leading retail chains, brand partners and currency providers, woohoo is empowering users with an opportunity of not only choosing where to spend but also optimizing the use of virtual cash they may have in the form of loyalty points, reward points, gift cards and e-wallets.



Today as India embraces technology and people prefer to store their cash digitally, they are often faced with the challenge of effectively using it. woohoo app largely helps address this by providing a user friendly interface at the consumer end coupled with its strategic multiple spend and currency partner integration on a robust and highly customizable technology platform.



woohoo has partnered with 50+ brands enabling access to 3000+ stores and portals’ including India’s leading retail chains, entertainment platforms, travel partners and leading currency providers. Some of these strategic engagements on the spend side include tie-ups with leading retail chains and brands like Shoppers Stop, Lifestyle, Tata – Trent, Titan, Madura garments, Levi, Cafe Coffee Day, Cleartrip, Myntra; While on currency side include PAYBACK, MobiKwik and Oxigen wallets.



Pratap T.P, Co-Founder and Chief Marketing Officer at Qwikcilver, while commenting on the launch said,“Qwikcilver has always strived to pioneer and drive technology powered innovations in India. The consistent consumer adoption and 300% year-on-year growth in sales and transactions is testimony to the trust and credibility that our robust Qwikcilver technology platform and a passionate team has earned over the years with India’s leading brands. woohoo Mobile App is an exciting innovation that has been enabled by working closely with our strategic business partners. This innovation would be an anchor to drive additional sales and footfalls for our strategic partner stores with a novel and robust mobile app based shopping experience. The woohoo App launch is all the more exciting for us as we are again pioneering a new and uncharted path for consumers in the Indian mobile based shopping environment.”



Highlighting the attributes of woohoo, Mahesh Bhalla, President, Qwikcilver said, “woohoo provides a unique platform to Retailers, Currency partners and Consumers. With a single integration with woohoo, retailers can accept multiple currencies. Similarly, woohoo allows currency partners like Oxigen wallet and Loyalty points like PAYBACK to be accepted across thousands of retailers. Most importantly, consumers can use woohoo as the single app for their transactions, be it buying in retail, having a meal in a restaurant, or buying a ticket online. The best part is the consumer gets to choose where the money comes from as they get the power of seamlessly managing transactions from multiple wallets, gift-cards and loyalty points, all through their mobile phone.”



How it works: woohoo app can be downloaded from the Google Playstore. The app would take your mobile number and depending on the availability of the currency with an individual one can enter the details e.g., e-wallets, PAYBACK card, Hi Fives etc onto the app. Following this, one can walk into a large brand store, or even a local F&B partner store or logon to an online store like Myntra and spend through woohoo app using virtual currencies. At the end of every transaction a confirmation mailer is shared with the consumer confirming the transaction.
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