Panasonic Eyes 50 Percent Global Share In Ruggedised Tablets By 2015
Osaka: Japanese electronics giant Panasonic expects to capture 50 per cent of the global 'ruggedised' tablet market by 2015 fiscal with its Toughbook range helped by increased focus on logistics, retail and manufacturing sectors.
Besides the enterprise markets in developed regions like the US and Europe, the $73.27 billion-turnover company is also concentrating on emerging markets including India.
"We expect to capture 50 per cent of the global market in ruggedised tablets by 2015 fiscal on the back increased focus on sectors like logistics, retail and manufacturing," Panasonic Corporation Head IT Products Business Division Hide Harada told reporters here.
The company, which at present holds 22 per cent market globally in ruggedised tablets, also expects to sell about 1 million units of its Toughbook tablet by 2014 fiscal, he added.
The company follows April-March as the fiscal year. Ruggedised tablets are an emerging market globally, with more growth at present coming from developed countries. Rise in spending in developing countries on mission critical sectors like defence, infra, oil and gas, the segment's demand in such regions is also expected to increase.