Online Reputation, Marketing Services Come Of Age
Facebook Twitter google+ RSS Feed

Online Reputation, Marketing Services Come Of Age

27
cmt right
17
Comment Right
38
cmt right
8
cmt right
Printer Print Email Email


New Delhi: In 2010, a medium-sized business in the retail industry was shocked to discover that one of its former employees had posted destructive comments on an industry-specific forum with an anonymous username.



Just a day later, the company's name and business had begun to take a hit. Yet, the company hardly took any pro-active step to arrest and erases such damaging online presence -- in the hope that it would fade away.



Rather, it magnified. This is where experts are needed - and they are called online reputation managers.



If a brand is not controlled on the internet by its creator, someone else will, says Neha Kumar of Appin Technology Lab (ATL), a company that is into what it describes as "internet reputation marketing".



In fact, she adds, if the reaction time is not swift, the dent to reputation of a firm can reach irreversible proportions.



But there is more to online reputation management than correcting perceptions. "Internet reputation marketing is not limited to just the handling of a crisis. It is more about the sustenance of a constructive and encouraging presence," said Kumar.



Also Read: 7 Amazing Cloud Apps Available For Free



Also Read: Who Will Get The Crown Jewel? 6 Potential Buyers For Blackberry


Source: PTI
next new
Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Philips
Sr. Executive
ISB
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
NIC
Reena Khanna
Founder
Solitaireworld
Dellas  Asse
sys-network admin
Computer Station
Write your comment now
Submit Reset