“Today we deliver on the vision set forth 2 years ago to reinvent personal computing with the introduction of our 4th Generation Intel Core processors,” said Leighton Phillips, Director, Product Management & Pricing, Intel Asia-Pacific. “Today’s announcement accelerates a new category of 2-in-1 computing devices delivering the best of a notebook and a tablet in amazing new form factors.”           

Speaking at the launch, Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia said: “The 4th Generation Intel Core processors offer the most significant gain in battery life ever achieved by Intel, up to double the graphics and significant CPU performance improvements that will deliver an exciting user experience. Improvement have been made keeping in mind the user’s needs and requirements of a power efficient, high performance device.”

Speaking about the ecosystem support, Ghosh said, “It is heartening to see the ecosystem support the launch of the 4th gen Intel Core processors is receiving. To get great performance in the most innovative form factors we have a number of OEMs who are working to bring 4th gen Intel Core Processor based products to the market.”