India's Mobile-VAS Market To Double To $9.5 Billion By 2015: Wipro

India's Mobile-VAS Market To Double To $9.5 Billion By 2015: Wipro

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Bangalore: Helped by rising penetration of handsets, India's Mobile Value Added Solution (MVAS) market is expected to almost double to $9.5 billion by 2015 compared to last year, a report by IT major Wipro said.

India's MVAS market is estimated at $4.9 billion in 2012, a joint report by Wipro Technologies, the global IT consulting and outsourcing arm of Wipro Ltd, and Internet and Mobile Association of India (IAMAI) said.

The report, 'Future Thought of Business (FTOB): MVAS', added that MVAS market will grow at a compound annual growth rate of 25 per cent between 2012 and 2015 to reach $9.5 billion in 2015 from an estimated $4.9 billion in 2012.

"An expected MVAS revolution in India is being made possible by the dramatic growth in mobile device penetration and mobile network capacity and this market offers abundant opportunities for growth to all industry participants" Wipro Technologies Senior VP and Global Head (Media and Telecom) Ayan Mukerji said.

However, the basic informational mobile services are set to decline in India, he added.

The report findings are based on evaluations of over 450 consumers and providers of MVAS in India in order to identify the major drivers and barriers of the Indian MVAS market and provide insights that will help to grow this market.

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