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Indian IT Companies Eye Orders From Football World Cup And Olympics In Brazil

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Kolkata: Big and small IT companies of the country are eyeing contracts in the ensuing World Cup Soccer and Olympics which would be held in Brazil in 2014 and 2016 respectively.

"The IT infrastructure budget for soccer World Cup and Olympics in Brazil is pegged at $180 billion. So, it is natural for the Indian IT companies to eye a sizable business from the two sporting events", executive director of Electronics and Computer Software Export Promotion Council (ESC) D K Sareen said.

Announcing the Indiasoft B2B international exposition 2013 which would be held in the city shortly, Sareen said that special focus would be given to Brazil from where a team of ten software companies are going to participate in the meet.

He said the Brazilian companies would hold B2B meetings with Indian IT companies, adding that possible deals for the sporting events might crystallize.

Besides Brazil, other Latin American countries participating are Chile, Peru, Argentina, Colombia, Honduras and Ecuador.

Sareen said that IT ministers of Ghana, Ivory Coast and Mauritius would also come to establish contacts with the Indian IT industry.

Director of Software Technology Park of India (STPI) M Nayak said that the government is toying with the idea of giving some benefits in the form of export incentives for IT units located in non-SEZ areas.

Chairman of ESC S Radhakrishnan said that SEZs were not the only solution for software exports.

"SEZ is an attraction for big companies. But the small and medium units are the future of the IT industry of the country", he said.

ESC had been set up by the commerce ministry for promotion of IT software and hardware exports.

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Source: PTI
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