India Rides High On IT Quotient, Surpasses Global Peers: Pwc


New Delhi: India Inc's investment in all aspects of social networks, mobile computing, analytics and cloud computing (SMAC) is consistently surpassing its global counterparts, a PwC survey says.

According to PwC's Digital IQ Survey, Indian companies are investing heavily in SMAC with a vision to drive business growth and combat the changing economic and market structures.

As per the report, 42 per cent of Indian companies are investing in social media as part of external communications for customers and suppliers (global average 33 per cent), 48 per cent invest in public cloud applications (global average 24 per cent) and 40 per cent in adopting mobile technologies for customers (global average 31 per cent).

"Mobility defines the new ways of getting to work, cloud becomes the workplace, analytics provides business sense and social media transforms into the platform to engage with colleagues and customers.

"In a new age, this could create a whole new ecosystem that ushers in a new level of agility while redefining the traditional work environment," PwC India Emerging Technologies Leader Rajesh Rajan said.

Mobility for employees and harnessing big data are also areas of strong investment for the Indian companies.

Around 48 per cent of the respondents are investing in data mining and analysis technologies as analytics combined with a comprehensive social media strategy improves customer service and reduce costs, the report said.

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Source: PTI