IT Giants Betting Big On SMEs

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Bangalore: India which has around 2 million small and medium enterprises gives an edge for big IT companies to invest and capitalize on smaller business opportunities rather than investing in big enterprises, reports the Times of India.



Greytip a Bangalore based company co-founded by Girish Rowjee says usually his company charges a fee between 70,000 and 5 lakh for an on premises payroll software which they provide. The software is actually based on the simple employee administration with big customers like Dell, Volvo and Ingersoll Rand.



However Rowjee and his co-founder Sayeed Anjum looked out for opportunities in smaller domestic firms that had limited employee base. They found out that there was not a single company exploring this segment and providing a price which was affordable.



In 2007 Greytip came out with a cloud based solution for HR and payroll services with a price tag which was a fraction of its licensed version. It is now charging an annual subscription fee of 1,495 for firms with minimum of 250 employee base. The firms also have to pay per employee fee of 20 every month. The company’s online service now has a data base of 2,000 customers.
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