Google's Startup Work Culture The Secret To Its Success

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Bangalore: Amit Singhal, the senior vice president of Google is now responsible for expanding some of the search giant’s popular and high revenue generating applications including Gmail, Drive, Maps, Search and Cloud. The Google Fellow in a recent interview with The Economic Times discussed how Google still maintains a start-up work culture even though it has evolved into a tech giant today.



Singh states the company’s belief in bottoms-up decision making is the drive behind its tireless innovation. “The top down way of decision-making spreads anarchism and is a thing of the past.” he added. The company holds about 27,000 video conferences a day on hangouts to let people work together to come forth with their own game changing ideas.



With e-commerce sites such as Snapdeal partnering with Google and using hangouts for enterprise-wide collaborations, and the travel portal MakeMyTrip using Google Maps to render it trip itineraries, he said, the company’s products are gaining traction among the Indian start-ups. “We have also reduced our pricing for business apps recently from $50 ( 3,100) per user per year to $33 ( 2,000). We are in India to invest for the long term.” Singh added.



Read Also: Despite Various Top-Level Exits, Infosys' Stocks Are Up By 50 Percent and IT Firms Eye Eventful 2014 As SMAC, Demand Optimism Beckon



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