Google's Aggressive Campaign to Assist SMBs; Sidelines Infy, Wipro & TCS
Bangalore: The SMBs in India are expected to spend nearly $15 billion on technology by 2015 and Google is leaving no stone unturned to ensure that it captures the SMB market single-handedly.
In the recent past, Google has initiated its aggressive market approach to capture the SMB market selling its product and technologies to them eating away the share of Indian IT service providers. Off late, Google is using offering every technology in its armory to lure the SMBs. It is providing services such as email to storage to enterprise search tools. Google already has nearly 1000 SMBs in its clientele that includes the likes of Voltas, Yebhi, Nilkamal, Hiranandani, India Infoline among others. Doing so, it is eating away the market share of Indian IT service providers such as Infosys, Wipro and TCS.
One significant change that differentiates Google from other service providers is that it is targeting the B2C model fetching services to each potential customer while the others still have their focus on the B2B model. The new trend in the technology like cloud also gives Google an upper hand which has established itself as a cloud-provider.
In the line of its international campaign, Google launched ‘India, Get your business online’ which already has nearly 50,000 users signed up. It is expecting 5 lakh users to register by 2014 and thus encouraging SMBs to use email addresses and advertise on Google network.
In the recent past, Google has initiated its aggressive market approach to capture the SMB market selling its product and technologies to them eating away the share of Indian IT service providers. Off late, Google is using offering every technology in its armory to lure the SMBs. It is providing services such as email to storage to enterprise search tools. Google already has nearly 1000 SMBs in its clientele that includes the likes of Voltas, Yebhi, Nilkamal, Hiranandani, India Infoline among others. Doing so, it is eating away the market share of Indian IT service providers such as Infosys, Wipro and TCS.
One significant change that differentiates Google from other service providers is that it is targeting the B2C model fetching services to each potential customer while the others still have their focus on the B2B model. The new trend in the technology like cloud also gives Google an upper hand which has established itself as a cloud-provider.
In the line of its international campaign, Google launched ‘India, Get your business online’ which already has nearly 50,000 users signed up. It is expecting 5 lakh users to register by 2014 and thus encouraging SMBs to use email addresses and advertise on Google network.
