Bangalore: Consumer adoption and willingness to pay for antivirus software on mobile devices is low, according to Gartner. Gartner believes that high consumer use of personal mobile devices for work purposes means security providers have an opportunity to assist enterprise bring your own device (BYOD) initiatives.

"The use of personal devices at work matches high-enterprise demand for solutions to the BYOD security problem," said Ruggero Contu, research director at Gartner. "This presents providers of both consumer and enterprise endpoint security products with an opportunity to enforce security to private devices and potentially expand their footprint into the consumer space. Consequently, product managers at consumer security providers need to adopt strategies that allow consumer security use on personal devices in the enterprise workplace."

Gartner predicts that 30 percent of consumer product selection criteria will be based on requirements to secure new mobile computing platforms by 2015. Product managers are advised to expand traditional endpoint consumer security product capabilities to include all mobile device platforms alongside traditional desktop and laptop offerings. Particular attention should be paid to pricing and product go-to-market models, as consumers' propensity to pay is much lower than for traditional desktops and laptops. Consumer security products should be targeted at specific audiences as gender, age and IT skills profiles are key factors in determining certain security demands and willingness to invest into certain security capabilities.

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