Apple secretly acquires Danish machine learning startup

cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

appleApple secretly bought a Danish visual effects startup Spektral for over $30 million last year, the media reported.

According to a report in Fortune citing Danish daily Borsen on Thursday, the acquisition of the Copenhagen-based startup in December 2017 was a hush-hush affair.

Apple has been to investing in Augmented Reality (AR) for some time.

According to The Verge, the latest acquisition may be aimed to boost the iPhone's AR features for Memoji or FaceTime as Apple reportedly plans to launch an AR headset soon.

Spektral uses Machine Learning (ML) and computer vision techniques to "cut outa people from video backgrounds in real time on smartphones.

"Our pioneering and unique technology is based on state-of-the-art Machine Learning and computer vision techniques.

"Combining deep neural networks and spectral graph theory with the computing power of modern GPUs, our engine can process images and video from the camera in real-time (60 fps) directly on the device," read the information on its website.

Apple acquired German eye-tracking startup SensoMotoric Instruments last year and AR lens company Akonia Holographics last month.

Read more news :

Xiaomi India creates a new GUINNESS WORLD RECORDS achievement

WittyFeed's parent company Vatsana Technologies diversifies its content with six new brands

Source: IANS
ATEN India Showcases its World
ATEN India, the Liaison Office of ATEN International, exhibited it's most promising data center in..
Apple top-selling phone brand in
Moving ahead of its Chinese rivals, Apple became the top-selling phone brand during Chinese e-comm..
Robyn Denholm is new Tesla
Electric car company Tesla on Thursday announced the appointment of Robyn Denholm, an executive at..
Gartner cites Newgen Software as
Newgen Software, a provider of Business Process Management (BPM), Enterprise Content Management (E..