BANGALORE: The price war has found a new platform this time, it is cloud. Soon after Google announced a price cut of up to 85 percent on its cloud competing services to take on its rival Amazon, the online retailer has replied back with similar strategy. Amazon said that it is going to drop prices ranging from 10 to 65 percent on many of its cloud computing services starting 1 April.  

"Prices for Amazon Web Services' mainstay S3 storage will fall by about 51 percent," said the company's senior vice president Andy Jassy at the Amazon Web Services summit in San Francisco, reports The Register.

Though the price cut seems impressive, it doesn't directly compete with Google's $0.026 per GB for mainstay storage or $0.020 for reduced durability storage. However AWS seems to be at advantage when it comes to number of tools it offers to the users to execute their products on its cloud servers.

Jassy also added that the other services are to get the price cuts too, ranging 28 to 61 percent depending on the products. "Lowering prices is not new to us," and this is something we've done now 42 times. You can expect us to do this periodically." Said Amazon's senior vice-president, Andy Jassy. Nevertheless the biggest online retailer in the world is yet to make a daring price cuts as Google did it on its BigQuery data analysis service which got 85 percent price drop.

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