Inuxu’s Director- Product Strategy & Inventory – Shashikant Anpat added, “These days’ advertisers are asking for more specific and precise audience data. It’s challenging for publishers to maximize revenue and take decisions in real time. Now publishers have the power to leverage ad server integration that will deliver precise campaigns and also profit from their own data. Adgebra creates a win- win situation for all the players in a digital advertising ecosystem. ”

Adgebra is Inuxu's proprietary audience data & inventory marketplace platform. It offers a one stop solution for all programmatic advertising needs combined with high impact ad units.

Inuxu, headquartered in Pune, is venture backed by netCORE Solutions – India’s no. 1 digital communication company, and Greynium Technologies - that operates Oneindia.com, India’s no.1 language portal. It’s young & dynamic management team comprises of professionals with 75 plus years combined experience in marketing technology covering all facets of digital media ecosystem. In less than two years of operations Inuxu boasts of 100 plus clients leveraging its innovative digital advertising products & services. Inuxu is aggressively planning to expand in MENA and APAC regions.
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