BENGALURU: Fashion is the fastest growing category in online retail, and is currently second only to Electronics in total turnover. A research report ‘Online Fashion Retail Market in India 2015-2019’ by Market Research Reports Inc. forecast that online fashion retail in India includes the sale of apparel and non-apparel products to grow at a CAGR 64.87 per cent in next five years. A Google research revealed that every fourth search related to ecommerce pertains to fashion.
A majority of international fashion houses are heading to India via ecommerce through tie-ups with marketplaces such as Jabong and Myntra. Big Indian fashion houses are not behind either, Arvind Mills are foraying into ecommerce. National and international players' involvement in ecommerce has persuaded and motivated to set up their own spaces online, such as Faballey. Entry of major national and international players epitomizes the existence of insatiable demand for fashion products.
Challenges and Pain Points
Opportunity posed by setting up an ecommerce site and managing multi-channel sales creates a lot of challenges. In setting up their own ecommerce channel there are some pain points fashion brands face:
Setting up a robust online infrastructure
Product cataloging and photography
Offline and online store integration
Order processing, payments, taxes, and logistical factors
Marketing and customer engagement
A lot of resources are necessary to manage the above aspects. It is therefore feasible for fashion labels to outsource such engagements to an experienced player. Allowing a lot of time and resources to concentrate on production.What these fashion houses, brands, labels need is a single technology platform where they can manage all their multi-channel sales.
EshopBox As A Solution
Mayur Karwa, an IIT Bombay alumnus and the CTO of EshopBox, believes, and has experienced that these labels and brands tend to lose interest in developing their products and product range because, they end up spending a lot of their resources on ecommerce. At EshopBox, they need not worry about it. EshopBox boasts the best tech experts who build intuitive platforms to match the needs of the brand:
Eshopbox Webstore - Robust ecommerce platform to create and manage e-commerce store
Eshopbox Insights - A comprehensive analytics and business intelligence solution helping brands with price optimization, replenishments, channel productivity
Eshopbox Sync - A multi channel management tool to sync catalog and inventory across all online marketplaces, shopping search engines like Junglee, Google shopping etc.
Backed by technology, Eshopbox offers an end to end managed services to ensure success of e-commerce channel:
Setting up a an efficient infrastructure for an exclusive website
Inventory, packaging, and delivery management. Including pick-up and delivery set up
Product cataloging, such as product photography and buying terms and conditions
Loyalty programs and advertisement, offline, CPC, CPM, and banner ads management
Customer interaction and engagement through Live chat and social media
Multi-channel integration. All numbers and analytics under one roof. Even the brand's website
EshopBox’s Mission
Is to drive ecommerce for fashion brands and help them provide unique brand centric customer experience.
EshopBox Traction:
Since its launch in July’14, EshopBox has scaled to shipping 12000 items a month in April 2015 and forecast to ship 25000 pieces in the month of May
EshopBox possess 22 Brands for SS15 with 2000 styles and more than One Lac pieces in their warehouse.
A total of 48 clients across various cities are being lined up for launch in the coming fashion season.
With the ever growing consumer diaspora in India, coupled with the foray of national and international fashion brands and labels, have paved the way for valuable opportunities to be exploited in fashion ecommerce. Smart technology solutions with effective day-to-day management can bridge the gap between the insatiable consumer demand and to leverage the production capabilities of fashion brands.
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