5 Tips to Build a Strong CIO-CMO Partnership
Bangalore: The Chief Information Officer (CIO) and the Chief Marketing Officer (CMO) need to have a common title “chief revenue officer” says Doug Henschen of InformationWeek. Infact, they both together should take the responsibility of reaching the revenue targets of the company. Offlate CMOs are outsmarting CIOs on technology, and hence it is clear evidence that CMOs and CIOs need to sync up for the benefit of the organization. Check out the five basic and most essential tips to create strong partnership between CIOs and CMOs.
#1 Cooperate not Compete
CIOs and CMOs have to work out the strategies and co-lead. Although it is not easy but the two leaders need to share responsibilities and agree on the most important priorities. As the IT budgets are decreasing and marketing budgets growing CIOs and CMOs need to pan a common business strategy for the benefit of the organization.