Bangalore: Facebook can bridge the gap between business and the buyer. With people spending more time on Facebook, enterprises can cash in on the trend. More than half of the waking time of an average person is spent on the largest social networking site, according to sources. Facebook and the enterprise together can achieve marketing that is more specific. It allows the company to economize on its resources though it does reach out to a large number of people. Here are 5 tips to enhance your business using Facebook, based on inputs from the same social networking site:

5. ‘Boost’ feature better than ‘Promote’
The boost feature, which was previously known as ‘Promote’ has undergone a sea of change from its earlier version. Earlier, enterprises could only target existing fans and their friends. While promoting products to friends of fans gave lower results, the new feature allows significant and helpful targeting. This type of advertising was available only with Ads Power Editor which was difficult to navigate. ‘Boost’ feature helps to reach a much bigger audience with great accuracy. If you enter the amount that you want to invest for promotion, the social networking site will instantly tell you the number of people who can be reached. The targeting feature allows you to reach only those who live nearby.