10 Worst Corporate Decisions That Wrecked Their Reputations
7. Company: Western Union
Decision: Sticks to its own version of telephone and avoids using Graham Bell’s invention.
Why it was bad: Western Union was one major player in earlier days that was using the telegraph as the means of communication over long distances. It considered Bell’s invention as a toy and invented its own version somewhere around the same time that ultimately led them to fall into a series of patent battle. Bell, won eventually.
Consequence: Such comments wrecked Western Union’s reputation to irreparable levels.
8. Company: M&M
Decision: Walks out of the movie, E.T.
Why it was bad: M&M was first approach to feature in the Stephen Spielberg’s cute little alien movie, E.T. M&M though it will be a flop and hence walked out of the movie. This allowed Reese’s Pieces to feature in the movie which turned out to be a huge hit. M&M lost a rat market share to Reese’s Pieces and were almost sold out.
Consequence: Lost huge market share and was almost sold out to Reese’s Pieces, until the movie no one ever heard of the latter snack.
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