With e-Commerce Push, India Post Parcel Revenue Soars 37 Percent
NEW DELHI: The Postal Department's strategy to focus on fast growing e-commerce segment has borne fruits as it saw a significant 37 percent jump in parcel revenues in the past year.
The increase in parcel revenues is in stark contrast to 2 per cent decline in 2013-14, an official of the Communications and IT Ministry said.
With dwindling letter or document traffic, the department is focusing on the fast-growing parcel segment, the official said, adding that various measures have been taken to modernise the department under the Digital India initiative.
As part of initiatives to leverage the e-commerce sector, the department has forged tie ups with leading online marketplaces like Snapdeal, Amazon, Paytm and Yepme for parcel delivery and has also set up modernised 48 centres to handle the packages.
"Investments are being made for augmenting e-commerce parcel booking, transmission and secure handling capabilities and for mechanising delivery starting with the bigger cities. 48 new state-of-the-art parcel centres have been established as part of this initiative," the official said.
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