Uttar Pradesh Partners with MakeMyTrip to Boost State Tourism

By siliconindia  |  Friday, 05 July 2024, 06:01:58 PM IST

Uttar Pradesh Partners with MakeMyTrip to Boost State Tourism
The Uttar Pradesh Tourism Department has forged a promising partnership with MakeMyTrip, signing a Memorandum of Understanding (MoU) aimed at bolstering tourism across the state. This initiative, announced on Friday, marks a strategic alliance to enhance tourist experiences and promote Uttar Pradesh as a prime travel destination.
Under the terms of the MoU, MakeMyTrip will serve as a pivotal strategic partner, leveraging its extensive insights into consumer trends, tourist preferences, and supply-side dynamics. These insights will inform the state's tourism policies and strategies, ensuring a more targeted and effective approach to tourism promotion.
Principal Secretary of the Department of Tourism and Culture, Uttar Pradesh, Mukesh Kumar Meshram, expressed confidence in the partnership, emphasizing the state's abundant tourism potential and MakeMyTrip's role in realizing it. He highlighted the importance of digital platforms in influencing travelers' decisions and outlined plans to tailor tourism packages based on evolving tourist interests, including eco-tourism, adventure tourism, spiritual journeys, and wellness tourism.
Meshram further noted the collaborative effort's potential to boost local economies by promoting local products and attractions. He underscored the MoU's dual benefit of enhancing tourist experiences while guiding future policy formulations to support tourism growth effectively.
Echoing these sentiments, Tourism and Culture Minister Jaiveer Singh hailed Uttar Pradesh as a treasure trove of diverse experiences. He lauded the partnership with MakeMyTrip as a significant milestone in developing comprehensive tourism plans aligned with traveler preferences. Singh expressed optimism about leveraging MakeMyTrip's platform and expertise to attract a broader spectrum of visitors to the state.
Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, echoed enthusiasm about the collaboration, highlighting the company's commitment to leveraging its platform and extensive network of hotels and homestays. Magow emphasized the strategic alignment between public and private sectors to achieve shared objectives of promoting Uttar Pradesh as a vibrant tourism hub.
The partnership between Uttar Pradesh Tourism and MakeMyTrip underscores a proactive approach to harnessing digital tools and industry expertise to invigorate tourism in the state. As travelers increasingly seek unique and immersive experiences, this collaboration aims to position Uttar Pradesh as a preferred destination while driving sustainable growth across the tourism ecosystem.

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