Third Wave Coffee Associates with HarperCollins India for World Book Day

Third Wave Coffee is collaborating with global publisher HarperCollins India to introduce the Paperbacks & Pour Overs initiative, transforming select coffee outlets into cozy cafe libraries. This innovative concept will feature a curated HarperCollins Discovery Set, showcasing a collection of popular and bestselling titles from both local and international authors. The books will be displayed on dedicated shelves, with the selection updated regularly to provide fresh reading material for customers.

The initiative aims to create inviting spaces where patrons can enjoy their favorite brews while immersing themselves in literature. By fostering a comfortable atmosphere, these cafés will encourage quiet reflection, spark conversations, and serve as a haven for book lovers and solo readers alike.

Rajat Luthra, CEO of Third Wave Coffee, expressed enthusiasm for the partnership, stating, “At Third Wave Coffee, we believe our cafés are more than just places to enjoy a great cup of coffee; they are spaces for connection and creativity. The combination of coffee and books is a natural fit, and with Paperbacks & Pour Overs, we are excited to celebrate the rituals of reading and brewing within our community.”

While the books will not be available for purchase, customers are invited to read them on-site. The initiative will also host literature-focused experiences, including author-led masterclasses, interactive workshops, book meetups, and co-branded merchandise. This launch coincides with World Book Day, celebrated on April 23, further emphasizing the importance of reading and community engagement.