The Most Innovative Companies In India 2014

By siliconindia | Thursday, 13 February 2014, 13:18 Hrs

ZipDial

Key People: Sanjay Swamy, Amiya Pathak, Valerie Wagoner

The need was to connect the 700 million and above cell phone users to the brands for their marketing campaigns and ZipDial trapped the typical Indian behavior of ‘giving a missed call’. They provide each brand with a toll free number and the public is asked to ‘give a missed call’ to the number, in exchange they get all the information about the campaign in their inboxes. For Times of India’s Act Against Corruption campaign, ZipDial registered 4.6 million responses in just one week. It boasts of clients such as-Coca-Cola, Disney, P&G, Dove, the BJP and the Congress party.

Innoz

Key People: Deepak Ravindran, Abhinav, Hisam, Ashwin

They aim to connect the unconnected. This service is aimed at people who carry a cell phone which is not a Smartphone, or the people who don’t have internet access. The information needs of these people are fulfilled by exchange of text messages. You can send a text message citing what information you want to look for and you receive a text message with the search result.