Tata Tele Introduces Mira the Smart Guide for SMEs

By siliconindia | Friday, 22 August 2025, 10:39 Hrs

Tata Tele Business Services (TTBS) introduces 'Mira', a digital advisor mascot to guide SMEs through digital transformation.
Mira simplifies complex technologies and supports smarter decision making for business owners.
The initiative reflects TTBS’s focus on accessibility, empowerment, and inclusive growth.

Tata Tele Business Services (TTBS), a leading provider of digital and cloud solutions in India, has introduced ‘Mira’, its new digital brand mascot. Designed to assist Small and Medium Enterprises (SMEs), Mira serves as a friendly and knowledgeable advisor, helping business owners adopt the right digital tools with ease and confidence.

As many SMEs in India strive to digitize their operations, they often face confusion in selecting and implementing suitable technology. Mira addresses this gap by translating complex tech concepts into simple, practical guidance. She offers clear explanations and real world applications, enabling entrepreneurs, even those with little technical knowledge to make informed decisions for their businesses.

Vishal Rally, President & Chief Revenue Officer, Tata Teleservices, said “Mira embodies simplicity, trust, and expertise”. He added “She bridges the gap between technical complexity and business needs, making digital adoption more approachable and inclusive”.

Beyond her role as a tech translator, Mira is positioned as a strategic guide. She helps SMEs choose solutions that fit their unique challenges, aligning with TTBS’s commitment to delivering not just products, but tailored support for business growth. Whether its cloud services, connectivity, cybersecurity, or collaboration tools, Mira is there to recommend the smartest way forward.

Also Read: Tata Tele Business Services launches Smartflo UCaaS integrated with Microsoft Teams

Importantly, Mira also reflects TTBS’s brand values, approachability, empowerment, and expertise. Her persona is designed to resonate with India’s growing base of women entrepreneurs and professionals, adding a human touch to technology adoption.

Mira will feature actively in TTBS’s marketing, digital content, customer engagement, and support activities. Through this launch, TTBS continues its mission to promote “Progress, the Smarter Way”, helping SMEs confidently navigate their digital journeys.