Shemaroo Entertainment Enters Web3 with PWR Chain Partnership

By siliconindia | Thursday, 21 November 2024, 08:51 Hrs

Shemaroo Entertainment, a prominent player in India's media and entertainment sector for over 60 years, has entered into a strategic partnership with PWR Chain, a cutting-edge Layer 0 blockchain infrastructure. As part of this collaboration, PWR Chain will serve as the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s upcoming immersive platform designed to offer next-gen interactive content. This partnership is a significant step forward for the entertainment and technology industries in India. It unites Shemaroo Entertainment's vast repository of contents with PWR Chain's scalable, eco-friendly blockchain technology.

Shemaroo Entertainment has a solid digital presence with 200 million subscribers across more than 50 YouTube channels and attracts 100 million views per day in genres like Bollywood, regional, television, devotional, and children's. ShemarooVerse seeks to deliver innovative immersive digital experiences both in India and around the globe, through the integration of the decentralized, high-speed blockchain capabilities of PWR Chain.

PWR Chain’s blockchain technology is among the most sustainable, operating with a minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.

As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape.

The advanced interoperability and scalability of PWR Chain enables ShemarooVerse to leverage PWR Chain’s developer-friendly design, the first blockchain that allows deploying full software applications in traditional coding languages. By leveraging PWR Chain’s instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo Entertainment’s iconic content.

Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers”.

Melanie Mohr, CEO at PWR Labs, added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India’s entertainment industry".

The collaboration is marked by Shemaroo's commitment to innovation through its digital presence, anchoring a new milestone in India's entertainment industry through the intertwining of old media with Web3 technology. Hosting ShemarooVerse exclusively on PWR Chain, both Shemaroo Entertainment and PWR Chain intend to revolutionize India's digital space by availing new modes of interaction between creators and audiences with content.